This is highlighted in the latest Business Competitiveness Report from the Spanish Chamber of Commerce, which this year focuses on innovation. We are not talking about companies without a budget or the capacity to act. We are talking about companies that simply do not perceive any risks or opportunities that would prompt them to take … Continued
Artificial Intelligence (AI) does not destroy jobs. It reorganises tasks — and shifts the focus of human work towards judgement, discretion and relationships. This is the central idea of a recent article by Innobasque entitled “Artificial intelligence transforms work rather than employment” (https://labur.eus/9iy79bdj), which analyses why the most alarmist predictions of job losses are becoming … Continued
As in many other fields, those of us who work on turning scattered information into actionable knowledge have seen that the advent of AI has changed the game. In a very short space of time, we have gone from analysing information on our own to working alongside systems that play an active role in how … Continued
According to our colleague Iñaki Liébana, his love of painting and his work in strategic intelligence are more similar than one might think. Two paintings that bring them to mind every time I look at them again. Velázquez’s Las Hilanderas and Tintoretto’s El Lavatorio de Tintoretto
In the automotive sector, the problem is no longer a lack of information. On the contrary: there have never been so many reports, data points, forecasts and indicators about what lies ahead. The real challenge lies in knowing what to focus on, what to disregard, and how to turn all that noise into strategic decisions. … Continued
Innobasque ’s new publication on Lan Mentoring 2025 once again highlights a challenge faced by many SMEs: how to manage ageing, generational succession and, above all, the knowledge that underpins the business. The report presents real-life examples of companies that, by planning ahead, avoided losing critical skills and succeeded in systematising key processes through collaboration, … Continued
Whilst some wait for a competitor or industry leader to announce a new technology on their website or for an innovation to make the news, others have already spotted it… in a scientific paper. Every paper is a sign, a glimpse of what is to come. But if no one picks up on it in … Continued
The other day, whilst reading a European Commission document on strategic foresight, I came across a sentence that got me thinking. Roger Spitz, a futurist and international bestselling author, once said: “The future does not exist today, so we have the opportunity to imagine it, shape it and navigate towards it.” And yesterday (21 April), … Continued
That was one of the most powerful insights we took away from the Strategic Innovation training course organised by Innobasque and facilitated by Valhalla. Over the course of two sessions, we explored models, methodologies and, above all, the need to build structures that enable innovation to move beyond being merely ‘aspirational’ and become ‘operational’. Beyond … Continued
For years, social media was seen as a showcase, a place to communicate. Today, those of us who work in information management regard it as a key source of strategic information, where many magazines, companies, associations and public bodies publish content before doing so on their own websites. Those who know how to listen and … Continued
