Last week, Iñaki Liébana, from InTool, took part in the second round-table discussion of the summer course “Del dato a la acción: cómo la Inteligencia Artificial transforma información en decisiones de valor”, organised by the University of Alicante, under the title ‘Challenges of AI and the future of systematic monitoring in organisations’.

The event brought together professionals from the fields of technology watch and competitive intelligence to discuss the impact that artificial intelligence is having on these disciplines. Joining Iñaki Liébana were Cristina Triviño, from e-intelligent, and Dr Nancy Verónica Pérez, president of the Latin American and Iberian Association for Technology and Innovation Management (ALTEC), with Alba Santa Soriano acting as moderator.

Technology is advancing. But what about organisations?

One of the key themes of the debate was the pace at which AI tools are evolving and the challenge this poses for professionals and organisations. These tools enable us to do more, better and faster. That is undeniable. But the real competitive advantage lies not in the tool itself, but in who uses it and how.

That is where methodology comes in. Solutions such as InTool are not simply technological tools: they underpin a structured way of working. Knowledge management in organisations requires more than just technology. It requires curiosity, creativity and critical thinking. It requires teams that know how to work together using a shared method and purpose.

The challenge is cultural and strategic, not just technological

Beyond technological advances, the debate led to one clear conclusion: the real challenge posed by the transformation currently taking place in technology watch and competitive intelligence is cultural and strategic, and it is all about people.

An organisation may have the best tools available on the market. But if there is no culture of teamwork, no shared approach and no way of coordinating efforts, technology alone is not enough. The difference between a team and a group of people working separately is not determined by the tool: it is determined by the way they organise themselves.

Spaces for reflection are needed

Initiatives such as this summer course at the University of Alicante are an example of the spaces for reflection that the sector needs: environments where professionals from different fields can share experiences, discuss trends and develop collective responses to the challenges posed by AI.

At InTool, we remain committed to this kind of dialogue, convinced that strategic intelligence and systematic monitoring are disciplines that evolve not only with technology, but also with the people and organisations that practise them.