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Business intelligence has evolved into more sophisticated practices that allow companies to understand both their internal operations and the competitive environment in which they operate. Today I talk to you, from an Anglo-Saxon point of view, about how Business Intelligence (BI) and Competitive Intelligence (CI) approaches can contribute to the development of companies that are … Continued

What are Insights Driven Organisations (IDOs)? In a data-driven world, Insights Driven Organisations (IDOs) excel at transforming data into actionable knowledge for strategic decision making. IDO is not just a new buzzword, it is a fundamental approach that leverages data, analytics and the ability to use AI to improve decision-making, drive innovation and growth. A … Continued

In an increasingly challenging business environment, having tools to help us understand market forces is crucial. Michael Porter’s 5 Forces allow us to structure competitive analysis in a precise way, helping us to focus competitive intelligence and surveillance where it has the most impact. In this publication, we will delve into how to combine Porter’s … Continued

Nowadays, the main objective of organisations and individuals themselves is not only to survive, but to thrive in an increasingly dynamic and competitive environment. During the VII Conference on Innovation based on Innovation Surveillance and Ideation organised by InTool, we were honoured to have Javier Martínez Aldanondo, partner of Culture and Learning at Knowledge Works, … Continued

One of the biggest problems when it comes to capturing information is the overload or excess of information caused by the profusion of content on the Internet (infoxication). That is why, in order to avoid infoxication and obtain a manageable and quality flow of information, it is necessary to define keywords, filters, and with them … Continued