Having helped numerous organisations set up their monitoring and ideation systems, we have learnt that for some, the real challenge begins afterwards: keeping the system alive. Not because they lack the knowledge, but because day-to-day tasks, priorities and changes in the environment make it difficult to keep up. In one of Javier Martínez Aldanondo’s newsletters, … Continued
For years, social media was seen as a showcase, a place to communicate. Today, those of us who work in information management regard it as a key source of strategic information, where many magazines, companies, associations and public bodies publish content before doing so on their own websites. Those who know how to listen and … Continued
Today I want to talk to you about InTool‘s Exploration service and why it has become a key solution for organisations that want to grow beyond their core business. Exploring with structured information, market analysis, technology and value chain analysis is what allows you to reduce uncertainty and make informed decisions. Even when the decision … Continued
Working with some of our technology-based clients, we have found that, among the many signals in the environment, patents have become a key source for anticipating where innovation is heading. Before a new product reaches the market, someone is already registering, protecting or improving it. And that trail—often invisible to those who don’t look closely—can … Continued
In recent weeks, the Iberian Peninsula has been under the influence of several storms—Goretti, Ingrid and Joseph—which have brought cold weather, rain and wind to almost the entire country. And, as always, while some were caught off guard by the storm, others were already prepared: they equipped their cars with the necessary supplies, changed their … Continued
