It’s already Christmas! That time of year when nougat invades the supermarkets and the agenda starts to fill up with dinners, shopping and family gatherings.

After a year of hard work, the festive season is not only a well-deserved respite, but also an opportunity to apply principles of vigilance and ideation with a festive twist.

From deciding which innovative recipe will surprise your guests at Christmas dinner to spotting trends that will dominate gift lists.

Even informal chats at Christmas meals can become valuable sources of information. Between anecdotes and toasts, brilliant ideas or fresh perspectives that you hadn’t considered before may emerge.

And, of course, remember that the process of vigilance and ideation also includes resting and recharging. Christmas reminds us that even the best strategists need pauses to reflect, share and celebrate.

So go ahead! Fill your holidays with purpose, creativity and reflection. Because, just as in the process of vigilance and ideation, Christmas will inspire you to break new ground and, why not, with Olentzero’s txapela.