In the business world, it is common to hear that the surveillance and ideation process is a luxury reserved for large corporations with huge budgets and unlimited resources. Nothing could be further from the truth!

Thanks to solutions like InTool, small and medium-sized companies can now implement surveillance and ideation systems in an accessible, efficient and low-investment way. Here we deny some myths and show you how InTool can make a difference:

Myth 1: ‘It’s too expensive for an SME.’

✔ Reality: With InTool, you don’t need a big budget to get started.

InTool offers scalable functionality designed to fit your company’s needs and resources, allowing you to monitor trends, regulations, technology advancements or competitor activity in a cost-effective way.

Myth 2: ‘My team doesn’t have the time or expertise for this.’

✔ Reality: InTool’s platform is designed to be intuitive and easy to use, even for those who are not experts in surveillance and ideation processes.

Myth 3: ‘It’s only useful for large global companies.’

✔ Reality: InTool enables SMEs to identify local and global opportunities ahead of the competition.

With up-to-date information, you can anticipate trends and react to market changes in an agile and strategic way.

Myth 4: ‘It requires complex and unwieldy technology.’

✔ Reality: InTool simplifies the surveillance and ideation process.

Its intuitive interface and technical support will guide you through every step, from initial setup to analysis of collected data.

💡 Why is the surveillance and ideation process not just for large companies?

Because SMEs have a key competitive advantage: agility. InTool becomes your strategic ally, helping you turn information into action and ensuring your business grows in an increasingly competitive market.