Strategic information does not appear by magic. It is identified, selected and organised through a good surveillance process. But once that information has been detected… what do we do with it?

That is where a key (and often underrated) tool comes into play: the newsletter.

Yes, the newsletter, that tool that allows you to collect, structure and distribute key information on a regular basis. But not just any newsletter. We are talking about a newsletter that acts as a bridge between strategic information and the people who need to act on it: team members, area managers or even strategic partners.

Managing a newsletter allows the organisation to disseminate key information in a clear and structured way, aligning teams around strategic issues. It also encourages decision-making based on up-to-date and shared knowledge.

And if we add to this the fact that InTool allows you to edit its design to adapt it to your corporate identity, add comments from the newsletter itself for everyone to see, or even highlight news items, then the newsletter ceases to be a simple email and becomes a strategic tool for generating collective intelligence.

The newsletter is not the end of the monitoring process. It is the beginning of intelligent decision-making.