According to a Microsoft study on workplace trends, 62% of workers say they spend too much time searching for and managing information in their working day, reducing their productivity and ability to innovate. Artificial Intelligence (AI) is poised to change this, automating processes and making it easier to access information in seconds. Here are 5 … Continued
For strategic information to really make an impact, it is key to distribute it effectively. Well-managed information drives strategic decisions, improves collaboration between teams/users and allows you to react quickly to market changes. One of the most effective ways to distribute strategic information is through newsletters, which allow key insights to be shared with different … Continued
In our ecosystem, the analyst and the expert work together in an indispensable way, as both are responsible for validating, organising and giving the strategic interpretation, with the expert putting the information into value. The expert plays a critical role in the continuous improvement of the process. Through a constant feedback loop, the expert evaluates … Continued
As we have seen in previous publications, the process of surveillance and intelligence begins with the identification of the organisation’s specific needs and objectives, followed by the integration of information sources and the application of filters to separate the relevant from the trivial. However, the true art of transforming information into strategic value is revealed … Continued
‘Time is money’, those of you of a generation will remember this programme. One of the biggest fears when we talk about surveillance is the time needed to read the captured information. The needs that our clients transmit to us when analysing the information for validation are linked to the reduction of time in reading … Continued
Business intelligence has evolved into more sophisticated practices that allow companies to understand both their internal operations and the competitive environment in which they operate. Today I talk to you, from an Anglo-Saxon point of view, about how Business Intelligence (BI) and Competitive Intelligence (CI) approaches can contribute to the development of companies that are … Continued
In an increasingly challenging business environment, having tools to help us understand market forces is crucial. Michael Porter’s 5 Forces allow us to structure competitive analysis in a precise way, helping us to focus competitive intelligence and surveillance where it has the most impact. In this publication, we will delve into how to combine Porter’s … Continued
Nowadays, the main objective of organisations and individuals themselves is not only to survive, but to thrive in an increasingly dynamic and competitive environment. During the VII Conference on Innovation based on Innovation Surveillance and Ideation organised by InTool, we were honoured to have Javier Martínez Aldanondo, partner of Culture and Learning at Knowledge Works, … Continued
One of the biggest problems when it comes to capturing information is the overload or excess of information caused by the profusion of content on the Internet (infoxication). That is why, in order to avoid infoxication and obtain a manageable and quality flow of information, it is necessary to define keywords, filters, and with them … Continued
Although the phrase ‘information is power’ has sometimes been labelled with negative connotations, in today’s business world it is a reality. The ability to make informed strategic decisions depends to a large extent on the quality and reliability of the information sources being used. A well-defined intelligence and surveillance process must ensure this. Establishing quality … Continued
