Blog

On 30 October 2025, from 9:30 a.m. to 12:30 p.m., we will hold the 8th edition of the conference ‘Innovation based on monitoring and ideation’, an online event aimed at professionals who want to leverage the value of strategic information to innovate and make better decisions. During the conference, we will have the opening lecture … Continued

Innovation does not begin with brainstorming. Innovation begins much earlier. Over the last few months, we have gone through the stages that lay the groundwork for innovation based on systematic surveillance: defining clear objectives, selecting the right information sources, identifying strategic keywords and detecting the signs that indicate opportunities and risks. This information is then … Continued

A few weeks ago, we shared the story of our colleague Eneko, who had participated in the Quebrantahuesos cycling race (200 km). We reflected together on how that experience resembled the surveillance process: preparation, adaptation, and continuous learning. Today we continue with this line of parallels and draw inspiration from another colleague, Andoni, whose great … Continued

In an environment where information becomes a competitive advantage, having an effective competitive intelligence system is key to anticipating, detecting opportunities and reducing risks. InTool is pleased to announce that on 6 October we will be launching the first edition of the 360º MENTORING PROGRAMME. IMPLEMENT YOUR MINIMUM VIABLE SURVEILLANCE SYSTEM, a practical, guided programme … Continued

Strategic information does not appear by magic. It is identified, selected and organised through a good surveillance process. But once that information has been detected… what do we do with it? That is where a key (and often underrated) tool comes into play: the newsletter. Yes, the newsletter, that tool that allows you to collect, … Continued

In surveillance and ideation processes, the challenge is no longer just obtaining information, as today information can be gathered from multiple sources. The real challenge lies in interpreting, organising and making sense of that information so that it can be used in decision-making. And this is where mind maps play a key role. Why create … Continued

Summer is coming! That time of year to stop, rest and recharge your batteries. Because, let’s be honest, no team can function if it doesn’t get time to rest. But even on holiday, we continue to ‘manage information’ naturally, even if we don’t call it that. Think about when you organise a trip to the … Continued

A few weeks ago, a member of our team, Eneko Maguregui, took part in the Quebrantahuesos, a demanding cycling race covering more than 200 km across the Pyrenees. It wasn’t just a race: it was a living lesson in what it means to face a complex, transformative challenge full of learning opportunities. And interestingly, it … Continued

In a data-saturated environment, selecting truly valuable information has become a critical task for any surveillance and intelligence system. To address this challenge, InTool incorporates an Artificial Intelligence (AI)-guided process, a functionality that learns from user behavior, automates repetitive tasks, and continuously improves the accuracy of information filtering. This process allows news to be classified … Continued

Collaboration as the driving force behind the surveillance and ideation system Organisations that manage to convert information into strategic decisions in an effective and fluid manner share a common trait: collaboration. Building a truly effective surveillance and ideation system is not the task of a single person or department, but rather the result of well-articulated … Continued