More and more organisations are informing the world… from their social networks.

Companies, startups, associations, specialised media, institutions and even technical leaders are using channels such as LinkedIn, X (Twitter), YouTube or Facebook to communicate about:

• Product or technology launches
• New partnerships or collaborations
• Participation in trade fairs, congresses or key events
• Opinions, trends and positioning

And sometimes they do this before publishing in traditional media or formal reports.

Social networks can be an excellent strategy to enrich the sources of information on websites, as they can provide complementary, quick and contextual information.

At InTool, we recommend cross-checking the information published on social media with that available on official websites. In this way, a more complete and verified view is obtained, taking advantage of both the immediacy of the networks and the depth and formality of the web content.

It is important to bear in mind that, although social networks are a valuable source of agile and up-to-date information, there is also a risk of misinformation. For this reason, it is advisable to contrast the information on social networks with other reliable sources, always valuing the contribution that these channels can offer.