Leverage key information in your sector to stay one step ahead of the competition.

If you are here, it is because you know that the business world is a strategic game and to win, you need to understand the playing field, with information becoming a key to winning the game.

Sometimes, opportunity knocks discreetly at your door. With well-defined areas of surveillance you can listen for that ‘knock knock’ and open the door to new possibilities before the competition.

Business is a strategic game – ready to win the game with key information?

ANTICIPATE

Nobody likes unpleasant surprises. With key information you can anticipate surprises and risks before they become monstrous problems. And open the door to new possibilities before the competition does.

IMPORTANCE OF SURVEILLANCE

To get that key information to you, the first step is to correctly define the areas of surveillance.

STARTING POINT

Where to start?

Self-assessment is your first step. Know your strategic objectives and what matters for your organisation.

FIND YOUR CRITICAL POINTS

Segmentar tu entorno empresarial es como hacer un escánerSegmenting your business environment is like scanning your organisation.

• Where is the heart of your business?
• What are those critical points that can accelerate or slow down your success?
• Where does the essence of your value proposition lie?
• What market shifts could be storms on the horizon?
• What are the competitive moves that could affect your trajectory?
• What about technology trends that could be game changers?

These questions act as beacons that will guide you to critical areas of observation.

INTERNAL AND EXTERNAL FEEDBACK

Listen to your team, they see critical areas from the inside. Talk to your customers and suppliers; they will give you an outside perspective.

Combine these voices to get the full picture.

Where do internal and external concerns overlap?

That’s where you need to focus your attention

DEFINES THE SURVEILLANCE MAP

Clearly delineate the areas of surveillance. These are the critical regions that you need to constantly monitor.

For each monitoring area, set clear objectives – what do you want to achieve by collecting information from this area?

These objectives will act as your goals.

FILTER THE INFORMATION

Make a first approximation of the keywords you will use to filter relevant information in each area.

These keywords will be your search engines in the vast sea of data. Visually organise these watch areas, targets and keywords into a strategic map.

You can use graphical tools to make it more attractive and easier to understand.

FLEXIBILITY IN DEFINITION

Be flexible. Surveillance areas are not one-size-fits-all. Adjust as your business and the environment evolves. Adaptability is key.