In our ecosystem, the analyst and the expert work together in an indispensable way, as both are responsible for validating, organising and giving the strategic interpretation, with the expert putting the information into value. The expert plays a critical role in the continuous improvement of the process. Through a constant feedback loop, the expert evaluates … Continued
As we have seen in previous publications, the process of surveillance and intelligence begins with the identification of the organisation’s specific needs and objectives, followed by the integration of information sources and the application of filters to separate the relevant from the trivial. However, the true art of transforming information into strategic value is revealed … Continued
One of the biggest problems when it comes to capturing information is the overload or excess of information caused by the profusion of content on the Internet (infoxication). That is why, in order to avoid infoxication and obtain a manageable and quality flow of information, it is necessary to define keywords, filters, and with them … Continued
Although the phrase ‘information is power’ has sometimes been labelled with negative connotations, in today’s business world it is a reality. The ability to make informed strategic decisions depends to a large extent on the quality and reliability of the information sources being used. A well-defined intelligence and surveillance process must ensure this. Establishing quality … Continued
In the post ‘The diagnosis to define your monitoring areas’, we highlighted the importance of defining the areas to be monitored, taking into account the objectives and challenges of the organisation. Once these areas to be monitored have been defined, which we at InTool call monitoring areas, we have to get down to work and … Continued
Leverage key information in your sector to stay one step ahead of the competition. If you are here, it is because you know that the business world is a strategic game and to win, you need to understand the playing field, with information becoming a key to winning the game. Sometimes, opportunity knocks discreetly at … Continued
