A few weeks ago, we shared the story of our colleague Eneko, who had participated in the Quebrantahuesos cycling race (200 km). We reflected together on how that experience resembled the surveillance process: preparation, adaptation, and continuous learning. Today we continue with this line of parallels and draw inspiration from another colleague, Andoni, whose great … Continued
In surveillance and ideation processes, the challenge is no longer just obtaining information, as today information can be gathered from multiple sources. The real challenge lies in interpreting, organising and making sense of that information so that it can be used in decision-making. And this is where mind maps play a key role. Why create … Continued
A few weeks ago, a member of our team, Eneko Maguregui, took part in the Quebrantahuesos, a demanding cycling race covering more than 200 km across the Pyrenees. It wasn’t just a race: it was a living lesson in what it means to face a complex, transformative challenge full of learning opportunities. And interestingly, it … Continued
Today, I am not here to talk to you so much about gathering and managing external information about the organisation, but rather about internal knowledge within the organisation and its strategic value. Beyond the information that circulates externally, what really drives innovation and sound decisions is the ability to integrate it with existing knowledge within … Continued
Today we want to talk to you about a word in Basque that has great significance for InTool: ‘Berrikuntza’, which means innovation. The word ‘Berrikuntza’ is composed of: Therefore, ‘Berrikuntza’ is the action or process of doing something new. According to economist and Harvard University professor Theodore Levitt, ‘Creativity THINKS of new things. Innovation DOES … Continued
In the business world, it is common to hear that the surveillance and ideation process is a luxury reserved for large corporations with huge budgets and unlimited resources. Nothing could be further from the truth! Thanks to solutions like InTool, small and medium-sized companies can now implement surveillance and ideation systems in an accessible, efficient … Continued
The surveillance and intelligence team is the group of people involved in the surveillance and intelligence process. The strong isurveillance and intelligence team can be the key to facilitating strategic decision-making. Generally speaking, this team consists of the following individuals, each of whom is a key player in each phase of the surveillance and intelligence … Continued
In an environment where challenges are complex and change is rapid, no organisation can innovate alone. This is the conclusion of the Innobasque report “Open Innovation and Innovation Ecosystem”, which points out the need to open up innovation processes and collaborate beyond the traditional boundaries of the company. This approach, known as open innovation, is … Continued
More and more organisations are informing the world… from their social networks. Companies, startups, associations, specialised media, institutions and even technical leaders are using channels such as LinkedIn, X (Twitter), YouTube or Facebook to communicate about: And sometimes they do this before publishing in traditional media or formal reports. Social networks can be an excellent … Continued
When we talk to organisations about what has led them to systematise the surveillance and ideation process, they tell us that some of the most common reasons are lack of continuous information capture, difficulty in anticipating trends or lack of inspiration in the ideation process. Below, we will list the signs that your organisation needs … Continued
