At InTool, each person contributes something unique. In Laura’s case, her talent goes beyond the process of monitoring, intelligence and ideation: she has found her form of expression in knitting and creating with her hands. And, if you think about it, it’s not so far removed from what we do at InTool on a daily … Continued
As in previous years, at InTool we met with our two trusted suppliers, Barnetik and Hiruclick, for a joint assessment session.This was a key moment to look back, identify strengths, detect areas for improvement and propose new ideas to help us continue optimising our collaboration in the coming year. These sessions are a reminder that … Continued
10 December 2025
For approximately one year now, at InTool we have been monitoring the concept of augmented innovation. During this year we have participated in several webinars and workshops, and in June we had the opportunity to attend a training course on augmented innovation, organised by Innobasque and taught by David Alayón, CEO and co-founder of Innuba, … Continued
Artificial Intelligence is advancing at an unstoppable pace and playing an increasingly important role in our organisations. However, amid so much innovation, it is important to pause and reflect on what adopting these technologies really means and how they can help us in our daily lives. In this post, we want to share a brief … Continued
Implementing a surveillance and intelligence system is not just a matter of ‘putting a radar’ into operation. It involves transforming scattered information into concrete decisions that help your organisation innovate, anticipate and compete better. However, in practice we see something very common: Systems that are set up with great enthusiasm… and after a few months … Continued
12 November 2025
En la 8a edición de la jornada “Innovación basada en la vigilancia e ideación” organizada por InTool , el pensador y consultor Xavier Marcet ofreció una ponencia sobre cómo las organizaciones pueden construir su futuro a través de la innovación. En un mundo donde la inteligencia artificial avanza a velocidad de vértigo, Marcet nos recordó … Continued
A few weeks ago, we shared the story of our colleague Eneko, who had participated in the Quebrantahuesos cycling race (200 km). We reflected together on how that experience resembled the surveillance process: preparation, adaptation, and continuous learning. Today we continue with this line of parallels and draw inspiration from another colleague, Andoni, whose great … Continued
In surveillance and ideation processes, the challenge is no longer just obtaining information, as today information can be gathered from multiple sources. The real challenge lies in interpreting, organising and making sense of that information so that it can be used in decision-making. And this is where mind maps play a key role. Why create … Continued
A few weeks ago, a member of our team, Eneko Maguregui, took part in the Quebrantahuesos, a demanding cycling race covering more than 200 km across the Pyrenees. It wasn’t just a race: it was a living lesson in what it means to face a complex, transformative challenge full of learning opportunities. And interestingly, it … Continued
Today, I am not here to talk to you so much about gathering and managing external information about the organisation, but rather about internal knowledge within the organisation and its strategic value. Beyond the information that circulates externally, what really drives innovation and sound decisions is the ability to integrate it with existing knowledge within … Continued