In an increasingly challenging business environment, having tools to help us understand market forces is crucial. Michael Porter’s 5 Forces allow us to structure competitive analysis in a precise way, helping us to focus competitive intelligence and surveillance where it has the most impact. In this publication, we will delve into how to combine Porter’s … Continued
Nowadays, the main objective of organisations and individuals themselves is not only to survive, but to thrive in an increasingly dynamic and competitive environment. During the VII Conference on Innovation based on Innovation Surveillance and Ideation organised by InTool, we were honoured to have Javier Martínez Aldanondo, partner of Culture and Learning at Knowledge Works, … Continued
One of the biggest problems when it comes to capturing information is the overload or excess of information caused by the profusion of content on the Internet (infoxication). That is why, in order to avoid infoxication and obtain a manageable and quality flow of information, it is necessary to define keywords, filters, and with them … Continued
Although the phrase ‘information is power’ has sometimes been labelled with negative connotations, in today’s business world it is a reality. The ability to make informed strategic decisions depends to a large extent on the quality and reliability of the information sources being used. A well-defined intelligence and surveillance process must ensure this. Establishing quality … Continued
In the post ‘The diagnosis to define your monitoring areas’, we highlighted the importance of defining the areas to be monitored, taking into account the objectives and challenges of the organisation. Once these areas to be monitored have been defined, which we at InTool call monitoring areas, we have to get down to work and … Continued
