More and more organisations are informing the world… from their social networks. Companies, startups, associations, specialised media, institutions and even technical leaders are using channels such as LinkedIn, X (Twitter), YouTube or Facebook to communicate about: And sometimes they do this before publishing in traditional media or formal reports. Social networks can be an excellent … Continued
In previous posts we have discussed different questions about the surveillance process. This time we are going to focus on what to do with that information, what to do in the intelligence phase of the process. In this phase, information acquires real value when it is distributed to the right users within the organisation. It … Continued
Just a few weeks ago, Innobasque published an interesting glossary on foresight, a very valuable initiative to bring these terms closer to more people and organisations. At InTool, we work every day with concepts that, although they are common for those who are already immersed in processes of vigilance, intelligence and ideation, may be new … Continued
When we talk to organisations about what has led them to systematise the surveillance and ideation process, they tell us that some of the most common reasons are lack of continuous information capture, difficulty in anticipating trends or lack of inspiration in the ideation process. Below, we will list the signs that your organisation needs … Continued
Así puedes optimizar el sistema de vigilancia e ideación de tu empresa. En el siguiente texto se van a listar algunos tips prácticos que ayudan a sacarle más partido a un sistema de vigilancia e ideación y a generar conocimiento que sí impulse la acción. This is how you can optimise your company’s surveillance and … Continued
