Transfiere 2025 has come to an end! It has been three intense days in Malaga, surrounded by professionals with whom we have had very interesting conversations about the usefulness of monitoring and ideation to drive innovation. From InTool, we have had the opportunity to: Our participation in Transfiere is a direct result of our monitoring … Continued
According to a Microsoft study on workplace trends, 62% of workers say they spend too much time searching for and managing information in their working day, reducing their productivity and ability to innovate. Artificial Intelligence (AI) is poised to change this, automating processes and making it easier to access information in seconds. Here are 5 … Continued
According to UNE 166006:2018 – SURVEILLANCE AND INTELLIGENCE is an ethical and systematic process of collecting and analysing information, using public, legal and accessible sources, about the business sector environment, competitors and the organisation itself, and communicating its meaning and implications for decision-making. Espionage involves unauthorised or unlawful access to confidential information. Industrial espionage is … Continued
For strategic information to really make an impact, it is key to distribute it effectively. Well-managed information drives strategic decisions, improves collaboration between teams/users and allows you to react quickly to market changes. One of the most effective ways to distribute strategic information is through newsletters, which allow key insights to be shared with different … Continued
In our ecosystem, the analyst and the expert work together in an indispensable way, as both are responsible for validating, organising and giving the strategic interpretation, with the expert putting the information into value. The expert plays a critical role in the continuous improvement of the process. Through a constant feedback loop, the expert evaluates … Continued
