Blog

On 30 October 2025, from 9:30 a.m. to 12:30 p.m., we will hold the 8th edition of the conference ‘Innovation based on monitoring and ideation’, an online event aimed at professionals who want to leverage the value of strategic information to innovate and make better decisions. During the conference, we will have the opening lecture … Continued

Innovation does not begin with brainstorming. Innovation begins much earlier. Over the last few months, we have gone through the stages that lay the groundwork for innovation based on systematic surveillance: defining clear objectives, selecting the right information sources, identifying strategic keywords and detecting the signs that indicate opportunities and risks. This information is then … Continued

A few weeks ago, we shared the story of our colleague Eneko, who had participated in the Quebrantahuesos cycling race (200 km). We reflected together on how that experience resembled the surveillance process: preparation, adaptation, and continuous learning. Today we continue with this line of parallels and draw inspiration from another colleague, Andoni, whose great … Continued

In an environment where information becomes a competitive advantage, having an effective competitive intelligence system is key to anticipating, detecting opportunities and reducing risks. InTool is pleased to announce that on 6 October we will be launching the first edition of the 360º MENTORING PROGRAMME. IMPLEMENT YOUR MINIMUM VIABLE SURVEILLANCE SYSTEM, a practical, guided programme … Continued

Strategic information does not appear by magic. It is identified, selected and organised through a good surveillance process. But once that information has been detected… what do we do with it? That is where a key (and often underrated) tool comes into play: the newsletter. Yes, the newsletter, that tool that allows you to collect, … Continued