Blog

Last Thursday we held the 9th edition of our conference ‘Innovation based on surveillance and ideation’, and the best way to round it off is by saying thank you. Thank you to Juan de los Ángeles and Zink Innovation & Trends for opening the conference with ‘Trends, Future & Profit’, a presentation on the importance … Continued

We’re back, re-energised after the summer, and we’re keen to share details of an event that has now become a tradition: the 9th edition of our annual conference, ‘Innovation based on monitoring and ideation’, on 22 October. Once again, it’s the meeting place for those who turn information into decisions. We’ll kick off with Juan … Continued

This is highlighted in the latest Business Competitiveness Report from the Spanish Chamber of Commerce, which this year focuses on innovation. We are not talking about companies without a budget or the capacity to act. We are talking about companies that simply do not perceive any risks or opportunities that would prompt them to take … Continued

Artificial Intelligence (AI) does not destroy jobs. It reorganises tasks — and shifts the focus of human work towards judgement, discretion and relationships. This is the central idea of a recent article by Innobasque entitled “Artificial intelligence transforms work rather than employment” (https://labur.eus/9iy79bdj), which analyses why the most alarmist predictions of job losses are becoming … Continued

What if your Artificial Intelligence (AI) knew your organisation as well as you do? Not as an external tool that you have to explain the context to every time, but as a layer integrated into your working environment, which already knows your projects, your clients, your processes and the information you’ve already gathered. Last week … Continued