Blog

En la 8a edición de la jornada “Innovación basada en la vigilancia e ideación” organizada por InTool , el pensador y consultor Xavier Marcet ofreció una ponencia sobre cómo las organizaciones pueden construir su futuro a través de la innovación. En un mundo donde la inteligencia artificial avanza a velocidad de vértigo, Marcet nos recordó … Continued

🙌 Thank you for joining us at the 8th edition of the InTool conference on ‘Innovation based on surveillance and ideation’. Yesterday we held the 8th edition of our annual conference on Innovation based on surveillance and ideation, and I couldn’t be more grateful. More than 90 people connected, ideas shared, reflections and real experiences … Continued

On 30 October 2025, from 9:30 a.m. to 12:30 p.m., we will hold the 8th edition of the conference ‘Innovation based on monitoring and ideation’, an online event aimed at professionals who want to leverage the value of strategic information to innovate and make better decisions. During the conference, we will have the opening lecture … Continued

Innovation does not begin with brainstorming. Innovation begins much earlier. Over the last few months, we have gone through the stages that lay the groundwork for innovation based on systematic surveillance: defining clear objectives, selecting the right information sources, identifying strategic keywords and detecting the signs that indicate opportunities and risks. This information is then … Continued

A few weeks ago, we shared the story of our colleague Eneko, who had participated in the Quebrantahuesos cycling race (200 km). We reflected together on how that experience resembled the surveillance process: preparation, adaptation, and continuous learning. Today we continue with this line of parallels and draw inspiration from another colleague, Andoni, whose great … Continued