For approximately one year now, at InTool we have been monitoring the concept of augmented innovation. During this year we have participated in several webinars and workshops, and in June we had the opportunity to attend a training course on augmented innovation, organised by Innobasque and taught by David Alayón, CEO and co-founder of Innuba, an expert in innovation, strategic foresight and disruptive technologies.

During the training—structured in three intensive sessions—we not only explored the concept of augmented innovation, but each meeting invited us to reflect on how AI can transform the way we innovate, create and make decisions.

David explained how this process consists of integrating Generative Artificial Intelligence into innovation processes to automate low value-added tasks, raise the quality of more strategic or creative tasks, and increase productivity.

But beyond technology, the real focus of augmented innovation is on people.

It speaks to us of a new balance between the human and the technological. Because, although AI can analyse, write, propose or even anticipate, it cannot interpret, validate or decide with human judgement.

Machines help us get there faster, but it is up to us to decide where we want to go.

Augmented innovation represents precisely that: a model where technology does not replace, but rather accompanies. Where AI becomes a tool to free up time, reduce friction and allow people to focus on what really generates value: thinking, creating, connecting and innovating with purpose.

In this new paradigm, technology multiplies our capabilities, but the focus must remain on human beings.

Because, although technology helps to accelerate progress, knowledge only advances when a person interprets it, questions it and makes it their own.

Ultimately, augmented innovation is not about replacing humans, but about amplifying the best of us.

Perhaps the question we should be asking ourselves is not whether AI can innovate, but how we can innovate better with it.

And you, how are you integrating artificial intelligence into your innovation processes?