When we talk to organisations about what has led them to systematise the surveillance and ideation process, they tell us that some of the most common reasons are lack of continuous information capture, difficulty in anticipating trends or lack of inspiration in the ideation process.

Below, we will list the signs that your organisation needs a surveillance and ideation system.

• Failure to capture information on an ongoing basis to make strategic decisions
  • Are you facing critical decisions with insufficient or outdated data? A surveillance and ideation system ensures up-to-date and relevant information to support your decisions.
• Difficulty anticipating market trends and threats
  • If you struggle to keep up with competitor updates, it is a clear sign that you need to monitor technological developments systematically.
• Inability to identify new subsidies, regulations, patents, tenders…
  • If you have missed out on grant opportunities because you are not aware of new calls for proposals, a surveillance and ideation system can help you stay proactive rather than reactive.
• Difficulty in obtaining actionable insights and sharing them effectively
  • Despite collecting valuable information, there are often difficulties in transforming it into clear, actionable insights that can be used by different teams in the company. A system would facilitate analysis, reporting and distribution of intelligence to the right people at the right time.
• Lack of inspiration in the ideation process
  • If your team is stagnating and brainstorming sessions are always generating the same ideas, a surveillance and ideation system can bring fresh perspectives. By identifying trends, competitors’ moves and innovative solutions in other sectors, your team can unlock creativity and develop fresher proposals aligned with market needs.
• Innovating without a clear direction
  • If your R&D team feels like it is ‘sailing blind’, a surveillance and ideation system can guide efforts towards innovations with real potential for impact.

Do you identify with any of them? Have you experienced something similar in your organisation? At InTool we help you with the implementation of a surveillance and ideation system tailored to your needs.