Así puedes optimizar el sistema de vigilancia e ideación de tu empresa. En el siguiente texto se van a listar algunos tips prácticos que ayudan a sacarle más partido a un sistema de vigilancia e ideación y a generar conocimiento que sí impulse la acción.

This is how you can optimise your company’s surveillance and ideation system. The following text will list some practical tips to help you get more out of a surveillance and ideation system and to generate knowledge that does drive action.

• Invest the necessary time to define surveillance areas
  • Make sure that each watch area is aligned with the organisation’s strategic objectives.
  • Review and update objectives periodically to adapt to changes in the environment.
• Diversity and maintenance of information sources
  • Combine different sources of information such as journals, associations, social networks, public institutions, etc.
  • Regularly evaluate whether the source is feeding the system (there is a possibility that the source may fall) and, if necessary, update it.
• Keyword optimisation
  • Create lists of keywords with synonyms and related terms.
  • If there are sources that publish in different languages, create lists of keywords in that language.
  • Review and, if necessary, update keywords so that they are always aligned with the objectives of the surveillance area.
• Systematise the distribution of strategic information
  • Create periodic reports with insights, solicit feedback from stakeholders and schedule meetings to discuss insights.
• Other interesting tips
  • Once the system is set up, use the watch matrix to see a global picture of the watch areas that are in place, their sources and their filters.
  • Make use of tags to classify information within a surveillance area.

• Tips to optimise your InTool surveillance and ideation system
  • Make use of statistics to identify which information sources are noisy and which are strategic
  • Instead of distributing strategic information manually, make use of different functionalities such as customised alerts or bulletins.
  • Generate mind maps to visualise and facilitate the understanding of strategic information.