In our ecosystem, the analyst and the expert work together in an indispensable way, as both are responsible for validating, organising and giving the strategic interpretation, with the expert putting the information into value.

The expert plays a critical role in the continuous improvement of the process. Through a constant feedback loop, the expert evaluates and assesses the quality and relevance of information that has already been validated. Similarly, it helps the analyst to refine sources and filters and to better understand the organisation’s strategic priorities. This collaboration ensures that the intelligence generated is always aligned with business objectives.

CHARACTERISTICS OF THE EXPERT PROFILE

• In-depth knowledge of the area(s) of surveillance:
  • The expert has extensive and detailed experience of the market or sector in which the organisation operates. This experience allows him/her to accurately assess the relevance of the information received and to detect key aspects that may go unnoticed by others.
• Strategic analytical skills:
  • The expert does not simply receive and use information as it is presented. He/she has a strategic vision that allows him/her to interpret the information in terms of the organisation’s objectives. He/she is able to connect the information received with opportunities or risks, and to identify how this can impact on the company’s strategic decisions.
• Constant feedback to the analyst:
  • As he/she consumes the information, the expert provides continuous feedback to the analyst. This is critical, as it allows the analyst to adjust the selection and filtering criteria to deliver information that is increasingly relevant and aligned with the expert’s needs. This feedback loop helps to improve the accuracy and quality of the intelligence generated.

In short, the expert is not just a recipient of information; he or she is the catalyst that converts the information into strategic knowledge that drives the organisation towards its objectives. Their collaboration with the analyst creates a virtuous cycle where the quality of the intelligence is constantly improving, becoming more and more aligned with the real needs of the business.