InTool Academy

What you will learn

This course provides comprehensive knowledge of the methodology underpinning the process of surveillance and ideation. It offers unparalleled guidance for the effective implementation of a proprietary system within your organization.

Throughout the course, students will have the continuous support of the InTool team, which has over 20 years of experience in designing and implementing monitoring and ideation systems for all types of organizations.

Through 12 carefully structured training modules, this program will equip participants with the necessary tools to define and implement a surveillance and ideation system tailored to their organization’s specific needs.

Course content

MODULE 1

Basic principles of surveillance and intelligence

The importance of information
What is a surveillance and intelligence system?
Surveillance and intelligence in organizational strategy

MODULE 2

Identifying and defining a surveillance area

Definition of a surveillance area
How to identify a surveillance area
How to define a surveillance area

MODULE 3

The information sources

Types of information sources
Selecting relevant information

MODULE 4

Capturing relevant information

Automatic information capture
Manual information capture

MODULE 5

Filters: manageable and quality information flow

What is a filter and how is it defined
How to create filters
Filtering strategies

MODULE 6

Planning for system implementation

Phases of implementation
Project planning

MODULE 7

Implementation: capturing information

Capturing information: Defining the objective, CSF (Critical Surveillance Factors), sources, and filters for the area
Creating the monitoring area
Creating filters
Adding sources to the system

MODULE 8

Validating information

Analyst profile
Documents to review
Structure of the information to validate/discard
Validate/discard information

MODULE 9

Enhancing the value of information

Expert Profile
Structure of the information to be assessed
Enhancing the value of information
Adding documents

MODULE 10

Information dissemination

Dissemination methods
Customized alerts
Integration with other tools
Newsletters

MODULE 11

Decision-making (Ideation team)

Ideation team
ITdea: Collaborative Ideation
Ideate
Contribute
Challenges

MODULE 12

Administration of a surveillance and ideation system

Surveillance: Management of the areas, sources, and filters. Statistical analysis
Intelligence : Managing and distribution of newsletters
Ideation : ITdea Portal

Who should take this course?

Organizations interested in implementing a new surveillance and ideation system

Organizations aiming to consolidate and enhance their knowledge in this field

Department heads and technical staff: R&D, product development, and sales

Knowledge managers, innovation managers, and consultants specializing in these areas

Professionals in surveillance and competitive intelligence

Market research and marketing professionals

Specialists in strategic planning, economic intelligence, and management

Thinking of you

INTERACTIVE MODULES

The course consists of 12 interactive modules, through which you will gradually acquire the knowledge necessary to define your own monitoring and development system.

EASY TO USE

Intuitive navigation for quick access to content, enhancing the learning experience.

AT YOUR OWN PACE

Adapt learning to your schedule, accessing the course as many times as needed to fully grasp the concepts.

FREE ACCESS TO INTOOL, THE MONITORING AND IDEATION TOOL

Practice what you’ve learned in a real-world environment.

Some of our satisfied customers

Javier Baztan

New Business Manager en Eika S. Coop.

""InTool is a completely natural part of our daily processes and is a simple way of making surveillance transversal to all our actions, in the technological, industrial and market fields. And it is precisely because of the simplicity and naturalness with which it is integrated into our daily work, but also because of the quality and depth of the relevant information it provides us with, that it is a differential tool for us. In short, thanks to InTool, we have the optimal knowledge at the right time to make our business decisions in a reliable way." "

Unai de la Fuente

General Manager en BH BIKES

""InTool allows us to keep up to date with industry news in all areas: commercial, technological, R&D, product, corporate and economic. We achieve an intelligent flow of information distributed automatically between departments and interested parties. Thanks to this methodology, we save energy and time, avoiding duplication of time spent on searches." "

Eva Perez de Arenaza

General Services and Competitive Intelligence

"“At LKS Next, we consider the monitoring system we have structured—with the support of the Intool team in strategically important areas for our organization—to be essential. The Intool tool allows us to receive valuable information, enriching our analyses and strategic decisions. Furthermore, it helps generate a high-quality flow of information through the distribution of news, newsletters, and customized alerts that can be shared both within and outside the organization.” "

What you will learn

Course content

Who should take this course?

Thinking of you

Want to know more?

Some of our satisfied customers