Mentoring · Next edition Oct 2026. Limited spots · See the three programmes →
From information
to decision.
Technology Watch · Strategic Intelligence · Ideation
Finish the course with your intelligence system up and running. Master the methodology and start anticipating.
Learn to make better decisions before your competition does
166006
Course overview
InTool Academy — Training in strategic intelligence and ideation
«Innovation is making better decisions at the right moment.»
Training in Strategic Intelligence and Ideation
Three ways to learn and deploy a strategic intelligence system.
Try module 1 right now
Explore what strategic intelligence is and why it is key to making better decisions.
In this module you will learn
What an intelligence and surveillance system is and how it works
Why information is the most valuable strategic asset of your organisation
How intelligence fits into your organisation’s strategy
Fill in the form and access Module 1 — Basic principles of surveillance and intelligence.
Prefer direct access? → Open module in new tab
Three ways to learn with InTool
DIY at your own pace, Mentoring in a group, or tailored for your organisation. Choose the format that best fits your situation.
The 100% online interactive course for professionals who want to start on their own. Immediate access and FUNDAE-eligible.
DIY content + 5 live mentoring sessions over 12 weeks. Learn with a group and resolve your doubts with an expert.
We design with you a programme tailored to the challenges of your organisation, association or cluster. Flexible format and duration.
Price on request
Tailored programme · Response in 48h
SEE IN-COMPANYTailored programme · Response in 48h
The 100% online interactive course for professionals who want to start on their own. Learn the fundamentals of Strategic Intelligence and Ideation, build your first minimum viable system and start anticipating the market. Immediate access, at your own pace, with no fixed dates.
What you will achieve
Programme · 12 modules
From the fundamentals to practical implementation, step by step.
Mentoring combines the same self-study content as DIY with 5 live mentoring sessions over 12 weeks. You learn in a small group, apply the methodology to your real case, and resolve doubts with an expert. It runs once a year, from October to December.
How it works
Immediate access to content
Upon enrolment you get access to all 12 modules and InTool. You can progress at your own pace before the sessions begin.
5 live mentoring sessions
Over 12 weeks the mentor guides the group, resolves doubts and helps apply the methodology to each real case. Sessions via video call, recorded for those who cannot attend.
Apply it to your own system
Each module has practical exercises you complete in your InTool account. When you finish, you have a real intelligence system configured for your organisation.
Accreditation certificate
Upon completing the course you receive the accreditation certificate. Fully FUNDAE-eligible.
Mentors
Iñaki Liébana
Senior consultant · Surveillance, Strategic Intelligence and Ideation
Turns strategic information into innovative ideas: training to anticipate, decide better and not let the competition surpass you.
View LinkedIn profileLeire Arrizabalaga
Senior consultant · Surveillance, Strategic Intelligence and Ideation
If you want to stay one step ahead of the competition and be recognised as a benchmark, this training is for you.
View LinkedIn profileLearning as a team? Enrol more than two people from your organisation and benefit from exclusive discounts.
In-Company is the option for organisations, associations and clusters that want to deploy the strategic intelligence and ideation methodology across their entire team. We design with you a tailored programme, adapted to your challenges, sector and size. Flexible format and calendar.
What the programme includes
Tailored content
You choose the modules, practical cases and examples most relevant to your sector and reality. Duration adapts to your needs: an intensive day, a week, or several sessions.
Mentoring included
Coaching sessions adapted to your team’s pace and needs.
Co-organisation
We can share branding and coordinate the announcement with your communications team.
Scaled pricing
Conditions adapted to the number of participants and the type of organisation.
They have already trusted us
Price on request
Pricing adapted to number of participants and sector
Request a proposalResponse in 48h
How the process works
You contact us
Tell us about your group’s profile, sector and objectives. We respond within 48h.
We design the programme
We adapt content, calendar and format to your needs.
We launch it
We come to your premises and do everything possible to achieve the agreed objectives.
Compare the three programmes
A quick overview to find the training that fits you or your team.
|
DIY AT YOUR OWN PACE |
Mentoring WITH EXPERT |
In-Company CUSTOM |
|
|---|---|---|---|
| Format | 100% self-paced online | Online + live sessions | Flexible · Tailored |
| Duration | Approx. 12 h · At your own pace | 12 weeks (Oct–Dec) | Agreed with client |
| Mentoring | ✓ 1 session | ✓ 5 sessions | ✓ Included |
| Tailored content | — Standard | ◎ Partial | ✓ Custom |
| InTool access | ✓ Included | ✓ Included | ✓ Included |
| Certificate | ✓ Accreditation | ✓ Accreditation | ✓ Accreditation |
| FUNDAE | ✓ Eligible | ✓ Eligible | ✓ Eligible |
| Investment | 199 € / person | 399 € / person | On request |
| Ideal for | Professionals starting on their own | Professionals who want to learn with expert guidance | Organisations, associations and clusters |
| Access the course | Reserve a Spot → | Request a proposal → |
Course content
The same base programme for DIY and Mentoring. From fundamentals to practical implementation. Learn at your own pace with unlimited access.
All 12 modules are shared by DIY and Mentoring. In Mentoring they are complemented with mentoring sessions, and in In-Company with adaptations to each organisation’s case.
- ·Information and its importance
- ·What is a surveillance and intelligence system?
- ·Surveillance and intelligence in strategy
- ·What a surveillance area is
- ·How a surveillance area is identified
- ·How a surveillance area is defined
- ·Sources and types of information
- ·Selecting information of interest
- ·Automatic information capture
- ·Manual information capture
- ·What a filter is and how it is defined
- ·How to create filters
- ·Filtering strategies
- ·Deployment phases
- ·Project planning
- ·Define objective, KSF, sources and filters
- ·Create the surveillance area
- ·Add sources to the system
- ·Analyst profile
- ·Structure of information to be validated
- ·Validate / discard information
- ·Expert profile
- ·Structure of information to be evaluated
- ·Add documents
- ·Dissemination methods
- ·Personalised alerts
- ·Newsletters and integration with other tools
- ·Ideation team
- ·ITdea: collaborative ideation
- ·Challenges and ideas
- ·Minimum viable intelligence system
- ·Alignment with strategy
- ·First steps with InTool
Ready to get ahead of your competition?
Start today transforming environmental information into strategic decisions.
Access the full course199 € · Launch price · Then 299 €
What you will achieve
Skills and tools ready to apply from day one.
Define surveillance areas
Identify what information is strategically relevant for your organisation and how to structure it.
Capture and filter information
Set up automatic and manual information sources, and apply filters to keep only what is relevant.
Validate and add value
Analyse captured information, evaluate its relevance and transform it into useful knowledge for decision making.
Communicate intelligence
Create personalised alerts and newsletters to distribute the right information to each person in your organisation.
Make decisions earlier
Anticipate market, technology and competitive moves with structured, up-to-date information.
Deploy a minimum viable system
Launch your first intelligence system aligned with your organisation’s strategy, ready to generate real impact.
Who is InTool Academy for?
Professionals and organisations that want to transform information into strategic decisions.
Organisations that already make better decisions
«InTool is part of our everyday processes in a completely natural way. Thanks to InTool we have the optimal knowledge at the right moment to make our business decisions reliably.»
Javier Baztan
New Business Manager · Eika S. Coop.
«InTool allows us to stay up to date in all areas: commercial, technological, R&D and product. We achieve an intelligent information flow distributed automatically. We save energy and time by avoiding duplications.»
Unai de la Fuente
General Manager · BH Bikes
«The structured intelligence system with the support of the InTool team is essential for us. The tool allows us to receive valuable information that enriches our analyses and strategic decisions.»
Eva Pérez de Arenaza
Competitive Intelligence · LKS Next
Everything you need to know
Not sure where to start?
Tell us about your situation and we will recommend the format that best fits your objectives.
The next edition opens in September 2026. Leave us your email and we will notify you before anyone else.
InTool Mentoring
12 modules + 5 mentoring sessions · 12 weeks · 399 €
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